We even wrote
THE blog
on solution marketing
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Look around. Everywhere you look,
tech companies are marketing solutions. Companies like IBM,
Microsoft, PTC, SAP, Oracle, Accenture, Google, HP. Yes - it seems that
everyone is in the solutions game.
And yet, there’s also widespread confusion around solutions (Disagree?
Just ask 5 people what a “solution” is). If you’ve worked with
solutions, you’ve probably asked questions like,
-
What makes a
“solution” a “solution?”
-
How will
solutions help my customers?
-
What does a
customer expect when we market a “solution” to them?
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How can we decide
which solutions to offer? For which industries and/or business
functions?
-
What’s the best
way to communicate a product’s value in terms the customer will
understand?
-
What’s the best
way to market a solution?
-
Where do partners
play in “solutions?”
-
How is solution
marketing different from solution selling?
Confusion
increases the risk that your solution efforts will fail and waste
precious corporate resources. Now is the time to take charge of your
solution strategy and get it working hard for your company. Success
pays – McKinsey estimated that successful solution-oriented companies
(across many industries) could gain up to a 7% return on sales vs. their
competitors.
Solution Marketing
Strategies.
Working for leading enterprise software companies, we’ve been
tackling the same issues as you, for over ten years. And while everyone
sells solutions, just about nothing has been written on the
marketing of solutions – until now. You might even say that we
“wrote the blog” on solution marketing. That's right -
as best we can tell,
solutionmarketingblog.com is the
only blog dedicated to solution marketing (which is hard to believe
since everyone markets solutions).
How can we help you?
Solution Marketing Strategies can help you
develop an
effective solution strategy, train your team on solution
marketing concepts and work on just about any software solution, product
or industry marketing project you can throw at us
[learn
more]. And we’re
rather unusual because we offer the most
flexible engagement model
ranging from consulting, training and projects to interim and permanent
assignments (and yes, we are serious).
Sound interesting? Great – let’s get started today.
Contact us for more information.
>> LEARN MORE
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