Over ten years
transforming companies
into customer solution providers
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 Steve
Robins
has been helping transform technology
platform/application companies into
customer solution providers
— for over
10 years as a tech analyst and senior marketer at EMC Documentum, KANA
and
The Yankee Group. In the process, he helped increase sales in
key industries, generated thousands of targeted leads and created
focused tools that helped close multi-million dollar deals, while
winning multiple awards for his contributions.
"He has a
great grasp of technology and how different industries can benefit
from a strategic mix of tools and solutions."
Steve has broad experience across marketing including solution, product
and industry marketing, as well as strategy, messaging, demand creation,
awareness marketing, partner marketing, PR, AR, Web/direct marketing,
marcomm, product management, and more.
“Steve
is insightful, concise and always on point. "
Most recently, Steve was Director of Industry and
Solutions Marketing for EMC
Documentum content management offerings, where he
established the industry marketing function. Previously, Steve was Vice
President of Product Marketing and Vice President of Partner Development
at KANA
Software,
a top CRM provider.
"He is, hands down, the best Industry Marketer I’ve ever
worked with.”
Earlier, Steve was a senior analyst at The
Yankee Group,
researching
and consulting on web applications. Steve authored several “first
reports” on emerging web technologies such as
eCRM/e-service, e-commerce, content management and corporate portals. In
1999, he developed and chaired one of the first conferences on corporate
portals.
Steve has been quoted by a variety of news outlets including the Wall
Street Journal, CNN, CBS MarketWatch and more.
"He brings creativity,
diplomacy, and a depth of knowledge
to all that he does."
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