Solution Marketing Strategy Services

We’ve been helping tech companies to transform into solution marketers for over fifteen years. Solution Marketing Strategies can help your organization in these strategic areas:

SOLUTIONS — Develop targeted and complete offerings

  • Market assessment and research
  • Target market and solution identification
  • Solution portfolio management
  • Market segmentation
  • Solution research
  • Solution development
  • User persona development
  • Partner solution strategy

EDUCATE & ENGAGE — Communicate and engage with targeted messages

  • Identify target audience including their challenges and opportunities
  • Buyer persona development
  • Targeted message development
  • Multi-channel marketing campaigns
  • Engaging in two-way educational dialog with the market including social media
  • Including partners in demand creation and awareness marketing

VALUE — Provide value to the customer

  • Customer value drivers
  • Win/loss interviews and analysis
  • ROI model development
  • Identification of potential reference customers
  • Creating value-based pricing

ACCESS — Enable customers to purchase the way they want

  • Developing flexible business models that meet the needs of different target markets
  • Providing options – on-premise, SaaS
  • Alignment – Ensuring alignment and training across the organization – from development to sales to services to support to business partners