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We've been helping tech companies to
transform into solution marketers for over ten years. Solution
Marketing Strategies can help your organization in these areas:
SOLUTIONS -- Develop targeted
and complete offerings
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Market assessment and research
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Solution portfolio management
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Target market and solution
identification
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Solution research
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Solution development
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Partner solution strategy
INFORMATION -- Create
and communicate targeted messages
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Identify target audience, their
challenges and opportunities
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Engage in two-way educational
dialog with the market including social media
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Include partners in demand
creation and awareness marketing
VALUE -- Provide value to the
customer
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Value is the difference between
the customer’s benefit and their total cost.
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Develop ROI models
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Identify potential reference
customers
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Create value-based pricing
ACCESS -- Enable customers to
purchase the way they want
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Develop flexible business models
that meet the needs of different target markets
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Provide options – on-premise,
SaaS
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Alignment – Ensure alignment and
training across the organization – from development to sales to
services to support to business partners
>> NEXT:
REVIEW SPECIFIC SERVICES AND OPTIONS
>> LEARN MORE
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