Steve Robins, Principal

Steve Robins, Principal - Solution Marketing StrategiesTransformation >> Steve Robins has been helping transform technology platform/application companies into customer solution providers — for over 15 years as a management consultant, tech analyst and senior marketer at FirstBest, EMC, Documentum, KANA and The Yankee Group.  In the process, he helped grow sales in key industries, generated thousands of targeted leads and created focused tools that helped close multi-million dollar deals, while winning multiple awards for his contributions.

“He has a great grasp of technology and how different industries can benefit from a strategic mix of tools and solutions.”

Full-stack marketing >> Steve has broad experience across marketing including solution, product and industry marketing, as well as strategy, messaging, demand creation, awareness marketing, partner marketing, social media, inbound marketing, PR, AR, Web/direct marketing, marcomm, product management, and more.

 “Steve is insightful, concise and always on point. “

Thought-leadership >> A solution marketing thought-leader, Steve founded the top-rated Solution Marketing Blog and has spoken on solution marketing at conferences. Steve writes on marketing tech (martech) for SearchCRM.  He also helped grow ProductCamp Boston into the largest day-long gathering of product marketing, product management and entrepreneurial professionals in Boston and the third-largest ProductCamp globally.

“He is, hands down, the best Industry Marketer I’ve ever
worked with.” 

 Senior marketing leader >> Most recently, Steve was Vice President of Marketing at FirstBest Systems, the leading provider of front office and underwriting solutions for global commercial insurance carriers.  Steve led FirstBest’s marketing function including digital marketing, inbound/social media marketing, marcomm, product marketing, PR, AR, and corporate communications.

Earlier, Steve served as director of industry and solutions marketing for EMC Documentum content management offerings, where he re-established the industry marketing function, which was later emulated by other firms. Previously, Steve was Vice President of Product Marketing and Vice President of Partner Development at KANA Software, a top CRM provider where he helped grow revenue 35% above the industry average.

“He brings creativity, diplomacy, and a depth of knowledge
to all that he does.”

Cutting edge research >>Earlier, Steve was a senior analyst at The Yankee Group (now part of the 451 Group), researching and consulting on web applications. Steve authored several “first reports” on emerging web technologies such aseCRM/e-service, e-commerce, content management and corporate portals. In 1999, he developed and chaired one of the first conferences on corporate portals.  Steve has been quoted by a variety of news outlets including the Wall Street Journal, CNN, CBS MarketWatch and more.

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