Product, Solution and Industry Marketing Tactics
We offer a full range of strategic and tactical marketing services to jump start or augment your product, solution, and industry marketing as well as your demand creation and awareness marketing
Technology Research & Strategy
- Market research – quantify market opportunity using secondary and primary research such as stakeholders interviews (users, buyers, partners, analysts etc)
- Technology assessment – Identify missing elements etc
- Partner identification – Identification of potential partners
- Message development – for corporate, product, solution and industry messaging
- Result – relevant messages that resonate with the target audience
Demand Creation and Awareness Campaigns
- Integrated campaign strategy – including all areas of the marketing mix: direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.
- Content development – promo copy, presentations, collateral copy
- Direct sales and joint partner campaigns
Product and Solution Launch
- Complete and integrated launches – encompassing all areas of marketing – demand creation, awareness marketing, direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.
Content Marketing & Content Development
- Themes – Identification and analysis of top themes to incorporate into content strategy
- Content development – Full range of content development including datasheets, web content, presentations, blog posts and more
Sales and Channel Enablement/Training
- Sales training – product, solution and industry training; corporate message training
- Partner communication plans
- Sales tool creation
Inbound Marketing & Social Media
- We’ll also integrate any of the above to inbound marketing and social media.
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